Our story

Our story

We have been recognized worldwide for being the best chrysanthemum growers. Our family, our history and our dreams are uniquely woven by the art of growing flowers full of hope helping us to fulfill all our dreams. We seek to adapt emerging technologies from different industries to all our processes.

Our family
Our dreams
Our flowers

Through time

Through flowers, we tell stories. We understand the sentimental value of a flower.

That is why, with a high level of responsibility, we have developed a productive, innovative and conscious way to transport all our flowers around the world.

Over the past sixteen years, we have shipped more than 12,040 containers full of flowers around the world. We have persisted in our ideals of preserving this why our flowers reach farther each time.

1982

Capiro was founded under the name “Geranios”. Our main purpose was to grow and market horticultural products.

1985

We started producing flowers such as roses, carnations, and chrysanthemums.

1997

We acquired the company Flores El Capiro and decided that this would be our name from then on.

2001

We started with three new production centers, representing growth for our company.

2006
  • We were driven to create our flagship product: the “Capiro pompom”, and to expand our portfolio with bouquets.
  • We began working to improve our daily practices and become certified in different international standards that promote safe and sustainable cultivation.
2008
  • We created the Employees’ Fund ¨FOEC¨, in order to provide our employees with the opportunity to save to study, travel and improve the well-being of our employees and their families.
  • We began to research and create new logistics processes, resulting in the shipment of our first sea containers loaded with flowers to the United Kingdom and Chile.
2013

We started shipping our flowers in maritime containers to Australia, which was another significant achievement for our company.

2017

We won the “Gold” award in the Cut Flowers category and the “Gold Rose” for the best producer of the year, awarded by the International Association of Horticultural Producers (AIPH).

2020

We decided to grow and surpass 100 hectares under greenhouse.

2022

We celebrated our 40th anniversary, attended by the President of Colombia, Iván Duque. There, we were awarded the Order of Business Merit.

2023
  • We shipped the 10,000th container and celebrated it with an artistic event with our collaborators, turning it into a unique piece.
  • We were certified as Carbon Neutral.
2024

We reached 12,000 containers or 1,440,000,000,000 stems shipped worldwide.

Innovation
Innovation
  • Today, we are leaders in Colombia of chrysanthemum production with over 42 years of experience growing satisfaction.
  • We are specialized worldwide in the maritime transport of cut flowers, with more than 16 years of experience shipping containers around the world. Shipping has a lower carbon footprint and less impact on the environment.

 

Did you know that a container to Australia takes 25 days to travel from port to port?

  • We are committed to preserving our environment. Therefore, we work every day to reduce the use of pesticides in our soils, replacing them with bio-rational elements that care for our flowers, controlling pest populations and protecting beneficial ones, such as bees (pollinators).
  • We use LED bulbs as a source of artificial light to reduce energy consumption.
  • We have a research laboratory, a place where constant studies are conducted with our engineers, agronomists, and student interns to apply different academic elements to our processes.
Mission

We grow satisfaction.

Vision
Vision

By 2025, Capiro will be the leading high-quality chrysanthemum-producing company, with comprehensive logistics to supply the world’s most important supermarkets and e–commerce channel. It will be based on technological innovation, social, environmental, and economic sustainability.

Corporate Values
Corporate Values

Kindness

  • We are dedicated to people
  • We smile
  • We support our teamwork in completing tasks
  • We share achievements and benefits
  • We understand the reality of our stakeholders

Proactivity

  • We do it as if we were the owners
  • We explore our creativity in finding solutions
  • We aspire to long-term goals in the company
  • We motivate our colleagues with our example
  • We improve our performance period by period

Respect

  • We work thinking in the long term
  • We take care of our physical integrity and that of the people around us
  • We are inclusive, accept differences, and reject discrimination
  • We address others with good terms and polite language
  • We report fraud
  • We fulfill what we agree upon with different stakeholders

Honesty

  • We cultivate and protect our reputation.
  • We face problems with transparency
  • We are fair with people.
  • We act with honesty
  • We report fraud

Responsibility

  • We do and demand everything well done and with quality
  • We are punctual
  • We perform assigned tasks with commitment and discipline
  • We verify that everything we commit to is well done
  • We finish everything we start

Recognitions

AIPH
DFG
TESCO
Colombia
Proflora
Asocolflores

In 2017, Flores El Capiro won the “Gold” awards in the Cut Flowers category and the “Gold Rose” for the best producer of the year, awarded by the International Association of Horticultural Producers (AIPH) in Essen, Germany.

DFG is one of the world’s largest flower suppliers to retailers and wholesalers. In 2007, it awarded Flores El Capiro as the best supplier in the world for them.

The British supermarket chain awarded Flores El Capiro as the best producer of the year in 2009.

The Presidency of the Republic of Colombia awarded us the Order of Merit for Business, which aims to recognize the most outstanding companies in the country and the visionary leaders who innovate to evolve and transcend, driving the economic and social transformation of the regions.

It is the largest floral fair in Latin America and the meeting point for the flower industry. It takes place every 2 years in Colombia, and we have been winners on different occasions as the best cultivators of varieties. We have also been awarded several times for having the best stand.

Asocolflores awarded us the Sustainability and Shared Value Lucie de Vélez Award during the Proflora 2023 event. This recognition was given for implementing our beneficial fungus laboratory, aimed at cost reduction, soil health improvement, biofertilization, and pest control.

Contact

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